Creating Shoppable Pins for Holiday Shoppers on Pinterest
As of 2025, Pinterest has more than 550 million monthly users. Although people are spending less this year and being more selective, it’s a good time to think creatively and choose the right platform to reach your audience.
Pinterest has become the go-to destination for holiday inspiration, and not just for décor or recipes, shoppers come with their wallets out, ready to make a purchase. Every year, Pinterest sees a surge in holiday searches and shopping activity. If you’ve ever wondered how to turn all that holiday browsing into real sales, shoppable pins are your answer. Here’s how to make the most of them this season.
Setting Up for Success: Pinterest Shopping Basics
So, what exactly are shoppable pins? They’re pins that let users browse, select, and buy products without ever leaving the Pinterest platform. To get started, you’ll need to enable shopping features on your business account, upload your product catalog, and follow Pinterest’s setup guide for how to set up your business for shopping. Pinterest’s resources guide you through connecting your shop, ensuring your product data is accurate, and preparing everything for the holidays.
Creating Holiday-Ready Shoppable Pins
This is where the fun happens. Holiday shoppers are seeking festive and eye-catching content, and your pins should reflect the season.
Exploration and visual discovery are crucial to the purchasing process.
Design Tips: High-quality imagery is non-negotiable, but for the holidays, go all in on seasonal colors and themes. The 2025 trends include rich jewel tones, metallic accents, and cozy textures. Think about what’s showing up in your feed—velvet greens, gold details, and a lot of warmth. Use these ideas to make your pins pop.
Descriptions matter too. Incorporate holiday-specific keywords (“gift for him,” “holiday table décor,” “stocking stuffers,” etc.) so your pins show up when shoppers search.
Don’t be shy about calls-to-action. Simple, direct phrases like “Shop Now” or “See Gift Ideas” are most effective during the holiday rush.
Product Tagging: Tag your products directly in each pin, so when someone clicks, they can see the item, price, and a direct link to your shop. Always link to the specific product page, not your homepage or a generic collection. Shoppers want to move quickly, so provide them with as few steps as possible.
Leveraging Pinterest’s Holiday Insights
Pinterest releases a holiday marketing guide each year, packed with insights into what’s trending. For 2025, the key themes are early shopping (people are starting their purchases well before Black Friday), a focus on meaningful and experiential gifts, and a strong interest in DIY and home décor.
Timing is everything. Pinterest has a recommended calendar for when to start pinning holiday content, and the answer is: start early. According to their 2025 guide, holiday searches start to spike as early as September. Plan your content calendar accordingly, and share your shoppable pins consistently through the season.
Shoppable pins can serve as the bridge between holiday inspiration and actual sales. They put your products in front of people at the right moment, streamline the path to purchase, and help you measure what’s driving results. Start planning your holiday pins early, lean into the season’s trends, and focus on making it as easy as possible for shoppers to make a purchase. For more detailed strategies and inspiration, the full 2025 Pinterest Holiday Marketing Guide is packed with tips and is well worth a look (Pinterest Holiday Marketing Guide 2025).
Holiday shopping on Pinterest moves fast. Getting your shoppable pins ready now means you’ll be there when your customers are searching and ready to make a purchase.
