Reasons to Start A Podcast for Your Business

Benefits of starting a podcast

Podcasting is a powerful, economical, and easy new medium for sharing your message with a focused and passionate audience. As a podcaster, you’ll become a recognized expert in your area of interest or expertise. Starting a podcast can be a great way to promote your content and build relationships with your audience.

Podcasts are a type of audio or video content distributed through the Internet. The term “podcast” can be traced to the 1989 World Wide Web Conference, hosted by Tim Berners-Lee and Robert Cailliau. However, the term “podcast” has since been applied to many other media, such as video podcasting and audio streaming.


You can use podcasting to boost your credibility, build your list of customers, and quickly gain a fan base. This makes podcasting a great tool to promote a product or service. In the United States, over 70% of the population listens to podcasts.


Here are reasons you need to start a podcast for business.

  1. Become a Known Expert in Your Chosen Niche
    How would you like to be recognized as an authority in your area of interest or expertise? Podcasts are popping up all over the Internet on every imaginable subject.

  2. But things are just getting started. You can still be one of the first to start a podcast in your chosen niche.
  3. You can quickly be recognized as an expert in your field. This is a powerful way to build a following or solid customer base. Think about when you hear or see someone on the radio or TV. They have instant credibility. As a podcaster, you will enjoy the same credibility. People will value your opinion.
  4. You can leverage this position to influence your audience, promote yourself, and even make money. If you have an audience interested in a specific niche, there will always be others who want to reach that audience. This is how you find advertisers or sponsors.
  5. Quickly Gain a Very Focused Audience
    With the right content, you will gain listeners fast. Not only that, but your audience is potentially worldwide. You can offer quality content to keep in touch with your customers and keep yourself, your product, or your service in the front of their minds.

  6. Podcasting is a great way to cut through the clutter and reach your audience. This is not like the radio, where your listener is waiting for something that interests him. Instead, the person has listened to your podcast because it interests them.

  7. This makes podcasts very effective for promotion, marketing, and growing a focused audience.

picture of headphones

As a podcaster, you’ll become a recognized expert in your area of interest or expertise. Starting a podcast can be a great way to promote your content and build relationships with your audience.


  1. Podcasting is a Convenient, Automatic, and Inexpensive Way to Reach Your Audience or Customers
    One reason that podcasting has become so popular is that it’s automated. Listeners subscribe to your feed. This means they don’t have to remember to return to your site to check for new content. When you post new content, it’s automatically downloaded to your listener.

  2. Because listeners subscribe to podcasts, they have chosen to receive your content. Therefore, they have already shown an interest in your message by subscribing. In addition, a podcast does not get lost in SPAM like with e-mail. Consequently, you can be sure your message is reaching a focused audience.

  3. This means your content automatically reaches your audience with no barriers, increasing the efficiency and ease of delivering your message.

  4. Because your podcast is delivered over the Internet, it’s a very inexpensive means of communication.
  5. With Equipment You Probably Already Own and For Very Little Cost, Your Podcast Could be Online in Just Hours
    All you need to start your podcast is a computer, a microphone, and a broadband internet connection. Later, you can buy nicer gear if you want. But, for now, you can get started at a minimal cost. All you need is something to say and a desire to say it.

  6. If you were to do the same thing on the radio, you would have to face all kinds of FCC regulations to learn and follow. Plus, you would have the expense of broadcasting. Podcasting removes all of that cost and trouble.

  7. With my How to Start a Podcast: Step-by-Step Guide, your first podcast can be online less than a day.

  1. Podcasting is a powerful and easy way to reach a focused audience. Podcasting allows you to quickly get an attentive and loyal audience, whether for fun or to make money. In addition, you can brand yourself as an expert or celebrity in your niche.

  2. You can get started with no more gear than your computer, a microphone, and a broadband internet connection. People could listen to your podcast in less than a day. Make your voice heard.

How to Start a Podcast for Your Business

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