The Ultimate SEO Checklist

The following checklist is designed to help you optimize your website for maximum SEO results. Some optimizations are site-wide while others apply to individual pages. 

SEO Optimizations for Entire Website:

  • Your site is secured with an SSL certificate. 
  • Your site looks good on mobile phones. 
  • Images are compressed.
  • Browser caching is implemented.
  • HTML is minified.
  • Unnecessary plugins and scripts have been removed


SEO Optimizations for Individual Pages: 

  • Your primary keyword is included in:
    • Page title
    • The first 100 words
    • A subheading
    • Naturally throughout the body
  • Your page title is compelling. 
  • Your page description is compelling and contains your primary keyword. 
  • Your page URL is short and contains your primary keyword. 
  • Your introduction is short and to the point. 
  • Your content is formatted so that it’s easy to read.
  • Relevant videos are embedded in your content. 
  • You linked to relevant internal pages.
  • Your content is up to date. 
  • Your content is accurate. 
  • Your content thoroughly covers the subject.
  • You implemented structured data where appropriate. 
  • You optimized for voice search:
    • FAQ pages
    • Featured snippet
    • Natural and simple writing

For a more in-depth look at SEO check out my blog post on the top SEO tips and tricks.

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