Use these 17 different blueprints to create incredibly compelling and clickable blog posts. Each blueprint represents a different type of blog post.
BLUEPRINT #1: HOW TO GUIDES AND TUTORIALS
Guide your readers step-by-step through a particular process, showing them how to achieve a desired outcome.
BLUEPRINT #2: NEWS AND CURRENT EVENTS
Write about relevant news and current events, inserting your own thoughts and commentary.
BLUEPRINT #3: CONTROVERSY
Write about a controversial subject in a way that is helpful to your readers and not overly offensive.
BLUEPRINT #4: CHECKLISTS
Help your readers remember everything they need to about a particular subject by creating an in-depth checklist.
BLUEPRINT #5: LISTICLES
Create a very large list of items that are relevant to your readers.
BLUEPRINT #6: CASE STUDIES
Show your readers how you or one of your customers achieved success during a specific timeframe.
BLUEPRINT #7: PROFILES AND INTERVIEWS
Profile or interview someone who would be of interest to your readers.
BLUEPRINT #8: THE EXPERT ROUNDUP
Gather a large number of opinions from experts on a particular subject and compile them into a single post.
BLUEPRINT #9: REVIEWS AND COMPARISONS
Review a product or compare two different products and let your readers know which one is better, and why.
BLUEPRINT #10: RESOURCE ROUNDUP
Provide links to a large number of resources that are all related to a specific subject.
BLUEPRINT #11: QUOTE ROUNDUP
Gather a large number of quotes that are all related to one topic and compile them into a single blog post
BLUEPRINT #12: BEHIND THE SCENES / A DAY IN THE LIFE
Take your readers behind the scenes of your life and business, giving them a snapshot of what a particular day looks like.
BLUEPRINT #13: DATA-BACKED POSTS
Either do original research and write about it or write something based research done by others.
BLUEPRINT #14: INSPIRATIONAL STORIES
Tell your readers an inspirational story that is related to your business and furthers your business objectives.
BLUEPRINT #15: FREQUENTLY ASKED QUESTIONS
Answer questions in your blog post that you are frequently asked either in person or via email.
BLUEPRINT #16: TOP TAKEAWAYS
Provide your top takeaways from a particular book, conference, podcast, movie, or other item.
BLUEPRINT #17: BEGINNER’S GUIDES
Create how-to posts that guide beginners through a particular set of actions or process.