In the ever-evolving world of social media marketing, one platform stands out for its unique blend of creativity, visual appeal, and audience engagement. Pinterest is a great way to connect with your target audience, spread brand awareness, and generate more sales. Today, I’m sharing what you need to know for Pinterest marketing strategies for 2024.
As we enter 2024, leveraging the power of Pinterest for marketing becomes more crucial if you don’t want to use Instagram and other platforms for your sales funnel. As a seasoned Pinterest manager, I’ve seen firsthand the incredible potential this platform holds, and I’m thrilled to share that knowledge with you.
Pinterest Focus in 2024
Pinterest announced in Q3 of 2023 that they are significantly investing in refining their algorithm in 2024. This will help Pinterest attract and retain new users, contributing to their user base growth. Their revenue is up by millions. Generation Z emerges as the most dynamic and rapidly expanding user group. Their engagement levels are also remarkably high.
As a result of the new algorithm, users will be able to find relevant content more quickly and be presented with content that interests them. Content creators will benefit and be able to create content that will be more likely to be seen by users. This should lead to increased engagement as users are presented with content that is more relevant to them.
Don’t Give Up on Pinterest
In my workbook, Pinterest Pro, I delve into the mindset needed to use Pinterest for marketing — a key component when navigating Pinterest. Be patient and remember that new accounts usually need around nine months to establish consistent traffic. While Pinterest’s pace might seem slow compared to other social media platforms, the rewards far outweigh the wait!
Some users are even reaping benefits from pins that have been circulating for a decade! So, hang in there and keep pinning!
Visually Optimize Your Pins
Pinterest uses a powerful visual search engine that favors pins similar to what users have previously searched for or scanned with the Pinterest camera. To make the most of this, your pin images should vividly and distinctly showcase your product or service.
Steer clear from using abstract or lifestyle pictures that don’t effectively spotlight what you’re offering. This strategy helps the Pinterest algorithm to link your pins to relevant searches. As a result, Pinterest’s visual identification system can more accurately recognize how your product or service looks.
Do you have to use images or stock photos? No. You can use only text on your pins. Just make sure you are using keywords in the text. Make sure the text is legible.
What Boards Should You Create?
Ask yourself: What services do I offer? Which products am I selling? What are my content’s broad themes or pillars? Welcoming other relevant topics to the mix is perfectly fine, too.
Here’s an example: Say you’re a digital decluttering guru helping people organize their digital files. You could have boards with content like ‘Digital Organization,’ ‘Google Drive,’ ‘Click Up,’ and ‘Evernote.’ And here’s a little twist – if your audience is into home organization, you can add a board on that topic.
Remember, your boards are like your Pinterest storefront – they should reflect your brand, services, and audience’s interests. So, let your creativity flow and build boards that truly represent you!
Have a Pinterest Strategy
Consider Pinterest as the first point of contact in your sales process. To maximize its potential, it’s essential to strategize. First, structure your website and content according to a plan. Next, establish a content calendar that complements your broader marketing tactics. This approach will allow your pins to maintain consistency, stand out, and attract the correct audience.
Also, focus on generating content highlighting why people should visit your page. Furthermore, ensure your website performs swiftly and adjusts smoothly on desktop and mobile platforms, ensuring a remarkable user experience. By following these measures, you’re setting yourself up for successful marketing on Pinterest!
In my free guide, “18 Marketing Strategies for Pinterest in 2024,” I delve more into the heart of Pinterest marketing. I uncover the most effective strategies to help you increase visibility, drive user engagement, and ultimately grow your business. These are not just theories; these are tried and tested methods that I’ve honed over the years, adapting to the platform’s changes and the shifting patterns of user behavior.
I explore everything from understanding the Pinterest algorithm to creating eye-catching pins, from strategic keyword usage to leveraging Pinterest analytics. Whether you’re a small business owner, a social media manager, or a Pinterest enthusiast, these 18 tips will guide you toward mastering Pinterest marketing in 2024.
So, are you ready to unlock the potential of Pinterest and propel your business to new heights? Let’s embark on this journey together! Read more about it above, or sign up right now below!
